Before
Six GTM surfaces, each run independently, without a shared method or language between marketing and sales.
The move
One Value Proposition Canvas method applied across homepage, integrations, sales enablement, competitive, AI systems, and product GTM. Run as a repeatable operating system over 21 months.
The number
$535K influenced pipeline from structured battle cards and objection libraries. Integration directory work drove +48% signups and +25% SALs. Eighteen launches shipped in 21 months.
Attribution
Self-reported from monthly PMM reports and deal-level CSVs. The three metrics are separate facts and should not be combined.
before / after · drag to compare
more surfaces
Attribution. Work by our people. Self-reported from monthly PMM reports and deal-level CSVs.
Sources: Internal PMM reports · deal-level CSVs
The three metrics are separate facts. $535K pipeline, +48% signups, and 18 launches each trace to different work streams and should not be summed.
