Wingman
2021 – 2022
A feature headline became an outcome headline, and conversions moved.
+86%
homepage conversions
2×
ARR in the six months before acquisition
Clari
acquired, June 2022
Fincent
2022 – 2024
A pricing table became a story, and the page started converting.
+23%
conversions
−50%
bounce rate
3×
time on page
JustCall
2023 – 2026
One method across every GTM surface, run as a system.
$535K
influenced pipeline (sales enablement)
18
launches in 21 months
+48%
signups from the integrations directory
Substrate
open source, MIT
The floor itself, in the open. Read it before you hire us.
MIT
open source, deployed, readable
9
operating principles
8
end-to-end orchestrations
PreSkale
2023
Honest attribution: the copy was in place while the company grew.
$1.8M→$2.9M
revenue, 2022 to 2024
Storylane
acquired, Dec 2024
2 mo
engagement length