Before
The hero read: "Conversation intelligence for fast-growing sales teams." A category label, not a buyer outcome.
The move
Rebuilt the homepage using the Value Proposition Canvas: jobs, pains, triggers, gains, evidence. The headline became "Your Revenue Accelerator."
Why it worked
The old headline described the product. The new one described the buyer's situation and the result they wanted.
The number
+86% homepage conversions and 2x time on page (self-reported, Dec 2023 deck). 90%+ of revenue came inbound, per the CEO on the SaaS Club Podcast.
Attribution
Self-reported, corroborated by the CEO on the record and 18 Wayback snapshots.
before / after · drag to compare
Attribution. Self-reported, corroborated by the CEO on the record and 18 Wayback snapshots.
Sources: Wingify A/B logs · SaaS Club Podcast #341 · Inc42 · Clari press release · Wayback Machine
